Fast Company: Fast Track 2020

Context

As one of "The 10 most innovative social media companies of 2020" Holler Studios was given the opportunity to host a Fast Company Fast Track event during FC Innovation Week 2020. And I hosted! The event sold out, filling both floors of the Holler office.

Brief

Come up with topic, put together a presentation, and plan a way to make the event interactive, fitting the theme of the festival. Then host the talk, and direct the creative needed to support post-event marketing.

Process and Delivery

Titled "The Art + Science Behind Creating Content For A Global Audience", we talked about character design and what it takes to make successful content that aids all forms of digital communication, and then held a Drink&Draw session to test everyone’s new found knowledge. The brief title was: Dogs With Jobs. Our studio then spent a week animating all audience sketches into usable, live stickers for use on the Holler platform, accesible via iMessage, Android, and select messaging apps.

Design, Animation: Michelle Porucznik, Carly Monardo

Co Host: Ryan Cho

Michelle Porucznik © 2024