Heineken

Context

Heineken Puts a Fresh Take on Summer

In 2021, Heineken wanted to help consumers make the most of summer by facilitating missed moments and offer a product that would seamlessly fit into their lives.

Brief

Heineken is perceived as a Bottle brand, but Bottles are less appealing than cans for summer activities. With this campaign, we wanted to raise awareness of Heineken original cans during those key summer occasions & get Heineken involved in relevant payments + chat happening on Venmo.

Process and Delivery

Showcased Heineken Original in a can within specific summer moments (poolside, camping, grilling), staying true to the witty yet sophisticated Heinken brand voice. We designed and tagged content around Summer, Sports, Wedding, Grilling, and Social Hours keywords.

Design, Animation: Lillian Xie, Ale Cruz

Michelle Porucznik © 2024