Oreo

Context

Client: Mondelez/ Martin Agency

Oreo’s “Stay Playful” campaign is all about using the power of a playful spirit to bring people together in a world where the seriousness of adulthood is sucking the fun out of everything.

Brief

Create animated gif stickers as contextual, branded content for use 1-to-1 text conversations and Instagram stickers. Use the "smiling" cookie lockup and as many different perspectives of the cookie as possible. Adhere to strict legal bounds, such as: never show more than 3 cookies at 1 time as to not promote overconsumption.

Process and Delivery

Animators: Michelle Porucznik, Lillian Xie

Michelle Porucznik © 2024