Pizza Hut: Holidays

Context

Pizza Hut's 2022 Holiday season was focused on reclaiming relevancy and top of mind awareness as THE pizza lover's pizza brand among OGs and Gen Zs. Their campaigns built on nostalgia for the brand with ads that featured Craig Robinson as the "Spirit of the Hut" and showcased old-school brand items such as their classic 90s restaurant lamps, glassware, fabric designs, textures, etc.

Brief

Capture the Pizza Hut brand in one of the most engaging conversation topics on the Venmo platform: Pizza, as well as Delivery and "Treat It Forward" adjacent keywords. Inspire engagement through brand cache and align with full campaign work by featuring nostalgic Pizza Hut items and Craig Robinson across 15 animated stickers.

Process and Delivery

Strategically designed content into 3 contextually relevant Venmo payment categories - Pizza, Delivery and Treat it Forward. Pulled from raw ad footage of Craig Robinson to find relevant moments to key as 1-3 second stickers. Featured nostalgic brand items, such as their stained glass restaurant lamp and plastic Gingham table cloth, and new menu items, such as their Triple Treat Box and Holiday pizza-box patterns.

Michelle Porucznik © 2024