Corona: Cinco de Mayo Stickers
Context
Cinco de Mayo is one of America's biggest drinking Holidays. More beer is sold for this Holiday than for St. Patrick’s Day or the Super Bowl, thanks to Corona, which is often the first brand that comes to mind when customers think Cinco de Mayo.
Brief
Get Venmo users and Cinco de Mayo celebrators to use Corona stickers whenever they make Cinco de Mayo-related payments or paying it forward on Venmo by creating 9 animated gif stickers across 4 pillars: Food/Delivery, Generosity Party/ Celebrate/ Supplies, and Cinco de Mayo/ Drinking. Include product imagery for Corona Extra bottles and cans, Corona Premier bottles, and Corona Seltzer cans.
Process and Delivery
Drew inspiration from Mexican papel picado, perforated tissue paper with customized designs, symbols, and messages used widely throughout Mexico as a key decorative element in celebrations. Refined the color palette to include the brand’s blue and yellow hero colors alongside 3 festive and bright complementary colors. Included product imagery for Corona Extra bottles and cans, Corona Premier bottles, and Corona Seltzer cans.
