IBM Think Academy

Context

IBM Think Academy is an educational resource for IBM employees. It's main role and goal is to have all IBMers understand the company's strategic imperitatives: where the company is going, and how it's evolving as it transitions from a hardware, software, and services company, to cloud computing and cognitive business.

Brief

Interpet some of the most complex subjects within IBM as easy to digest visual 101 educational video stories.

Process and Delivery

Worked with agency (HAVAS) Creative Director and client copywriters, strategists, and account managers to visualize storyboards for 3-5 minute videos that explained fairly complex tech topics. Final boards were colored and vectorized illustrations that were neatly prepared for handoff to our partner animation studio.

Michelle Porucznik © 2024