McDonald's #crispyjuicytender Stickers

McDonald’s wanted to gain legitimacy in the increasingly competitive QSR “chicken space” with their new chicken sandwiches. 

Bring McDonald’s new Crispy Chicken Sandwiches into relevant Venmo payments when people are making food related transactions on the platform, as well as alignments to new, non-obvious keywords to spark positivity and positive brand associations. Reach the new and existing consumer fan base to announce & excite them about the arrival of the new Crispy Chicken Sandwich & build equity throughout the year.

With 1/4 of the time we were normally allotted for a campaign, 2 studio teams teamed up to create a set of 12 animated stickers that aligned to a variety of non-obvious conversational topics, like “love”, “thank you”, “dinner”, etc. The creative reached millions of users and garnered hundreds of thousands of shares, with one of the strongest share rates the studio has seen.