LinkedIn is the world's largest professional network with more than 930 million members worldwide. LinkedIn Stories was a mobile product integration that allowed people to share, communicate, and engage with their communities via ephemeral videos that expired after 24 hours.
Read the full press release here.
Through an exclusive partnership with Holler, create a library of drag-and-drop visual content (stickers) for the launch of the new Stories product, and continue creating monthly content after the initial launch. The concepts, styles, and copy needed to uniquely cater to professionals and businesses around the world, helping LinkedIn members find more ways to share their career journeys, and companies find new ways to connect with talent.
From 2017-2019: Designed and Art Directed the creation of 12 stickers per month and updated the content panel accordingly, allowing in the rotation of fresh, timely stickers that celebrated current events and holidays, all while being mindful of the professionalism and career-oriented audience and thesis of the platform.
Translated regional content into 6 languages for rolling product launches in select countries. Met monthly with the LinkedIn mobile product team to conceptualize, pitch, and workshop content ideas.